Should a non profit bother with all this?A very definite yes - says the E-Philanthropy & Technology Review. Non Profits also have visitors, they have expectations and the organization has goals they would like to see achieved by the website. Just like the rest of us, they're looking for some ROI from the site. Content should be created specifically for … [Read more...]
Online Branding Gets A Shot In The Arm
The Interactive Advertising Bureau's (IAB's) latest research on search engine marketing's (SEM's) effect on branding may have been an eye opener to some but for those of us who have been beating this drum, it's great news!It's always nice to have solid research to back up your ideas. The study, designed by IAB staff and Nielsen//NetRatings measured changes in … [Read more...]
