Online ad revenues are way up and it seems search engine marketing spend is hot on its heels.ClickZ’s article about the Search Optimizer says "Tools such as Search Optimizer have become more important as bigger advertisers, with larger budgets and larger keyword portfolios, begin to make search a central part of their online marketing. "
Online ad revenues are way up and it seems search marketing spend is hot on its heels.
The Interactive Advertising Bureau (IAB) declared Q4 2003 a record quarter for U.S. online revenue growth. Based on sales from the top 15 ad seller, revenues were estimated at $2.2 billion, a growth of 38 percent from the same quarter a year earlier. These numbers even surpassed the $2.1 billion registered in the last biggest quarter this industry ever saw (Q4 2000).
Kevin Lee CEO of Did-it, a search optimizing firm that tracks performance of its client’s paid placement and paid inclusion search campaigns, says search marketing budgets are a fact of life. But he is skeptical of this tool’s utility because of its limitations
Using Search Optimizer marketers can sort campaigns by performance to determine which keywords or campaigns require more attention. says Overture. Users can also create watch lists of their most important campaigns or keywords. If you’re spending money on keywords, it makes sense to know if anyone is searching on them!
Combine a tool like this with Google adwords, and a sophisticated metrics and analytics system, and you have a virtual market research channel tuned right into your best public 24/7.
Feedback from a Google adwords campaign tells you almost immediately which words are most popular and entered most frequently into Google’s search box. Your own metrics and tracking tells you who is coming from where, on what keywords, and what they do once on your site.
Keyword research is a fantastic source of data about your customers. Just avoid the error of using only one avenue for your research. The answers are out there. Well researched keywords will shine a spotlight on your visitor behavior and allow you to build a successful website content strategy.
