A site entering Google's top natural SERP for the first time can expect an exponential increase in traffic and double the number of conversionsBusiness owners and marketing people know that unless their site shows up in the first page of a search result they will not get traffic and conversions. CMOs spend time at conferences listening to experts expound the virtues … [Read more...]
Web content still the best SEM strategy
Writing good content based on keywords gets good search results'When it comes to building a successful SEM strategy, there's no need to employ hidden text, microsites, link farms, or other dubious tactics to gain search engine visibility. All it takes is developing good, relevant content in a search-friendly format for search engines algorithms to find, crawl, and index.' … [Read more...]
Internet marketing the hole in agency offerings
SEM firms looking good to big agenciesA pithy comment about the need for Internet marekting strategy at agencies from Fredrick Marckini, CEO of iProspect, recently acquired by the Aegis' Isobar network. The agencies understand that search is inextricably intertwined with their other marketing initiatives. They have awoken to the reality that their other marketing … [Read more...]
Internet Marketing Strategy
Top Trends for 2005Top Five Trends in Internet Marketing Strategy for 2005:Natural Search Engine Optimization is gaining ground fast. A PR agency I trained on optimized press releases this week told me that for the first time their clients in the tech and industrial field are asking about SEO. Many don't even know exactly what it is yet, but they know they … [Read more...]
Web Content Strategy versus Search Results
Is your content strategy converting them?When did positioning become more important than the user experience? asks Shari Thurow. And well she may ask, since statistics show that most websites lose over 60% of their traffic right off the home page.Have web site designers and SEM companies lost sight of the fact that you do search engine optimization so that you can get visitors … [Read more...]
