Social media marketing is spreading. Companies are recognizing the benefits of blogs, online video and social networking sites such as YouTube, Facebook, Twitter and more. According to Forrester Research, the number of social media “spectators” - people who read or watch social media - has increased from 48 percent last year to 69 percent of the people who venture … [Read more...]
Optimized Press Releases and News Search
There was a lot of discussion at Search Engine Strategies in Chicago this week about online PR, optimized press releases and search. Since Google started returning news results in what they now call Universal Search results pages, and news is one of the most clicked results on a page, its become vital to understand how search works and how to get your content in many different … [Read more...]
No Place To Hide – PepsiMax Suicide Ads
Social media is the ultimate bright light that kills any hope of keeping something hidden in a closet. And the speed of that light is - well, the speed of light. Witness the PepsiMax suicide ads printed in a niche lifestyle mag in Germany. Some folk found the ads offensive and in no time flat they’d been scanned and posted to the Web. One of the people who saw the ads … [Read more...]
Brands Need to Open Dialog With Customers in Economic Downturn
Brands that fail to embrace and engage in online consumer dialog are set be among those most severely affected by an economic downturn says a new study from the UK. The Online Shopping and Credit Crunch Survey Report conducted in the UK by E-consultancy found that some 64% of respondents surveyed said they would reduce their spending generally in view of the deteriorating … [Read more...]
Let’s Hear it for the Blog
Seth Godin and Tom Peters talk about the power of blogging at the Open Forum. Peters says it’s the best marketing tool by a long shot. HubSpot says there are 6 fundamental benefits to corporate blogging that should not be overlooked: 1) Gain Visibility as a Thought Leader 2) Engage Customers in a Dialogue 3) Every Blog Article is an SEO Opportunity 4) Blogs Are Link Bait … [Read more...]
