Image by Danard Vincente In response to the persistent questions about how to get started with SEO, Google has published an SEO starter guide. The Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. They’ve included illustrations, pitfalls to avoid, and links to other resources that help expand … [Read more...]
New LinkedIn Feature a Good Example of Social Search
What is Social Search? Social search is a type of web search method that determines the relevance of search results by considering the interactions or contributions of users. When applied to web search this user-based approach to relevance is in contrast to established algorithmic or machine-based approaches where relevance is determined by analyzing the text of each document … [Read more...]
Ignore Influencers in Online Communities at Your Peril
Image by Orange Beard Back in 1940 Paul Lazarsfeld did extensive research on the effects mass media had on people. In contrast to the commonly held idea that the media had a strong influence on most people, Lazarsfeld’s team discovered that in fact some people receive more information and influence others. Some members of the public have more exposure to media, have … [Read more...]
95 of the top 100 newspapers in America now have blogs
Paul Gillin, author of The New Influencers, writes a great social media report. Today’s issue is about why PR practitioners must learn to get their news content visible in search, but one fact caught my attention: 95 of the top 100 newspapers now have a blog. Nielsen/NetRatings reports that unique visitors to the largest Internet newspaper blog sites rose from 1.2 … [Read more...]
Online Travel Myths
A new study out from Phocus Wright addresses some of the myths about online travel behavior: Less people are buying travel online: Not so, says the study. In fact the number is on the rise. In 2007, approximately 70% of online travelers (that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past … [Read more...]
