The New York Tomes announced yesterday that they are making a huge inventory of articles open to search - everything printed since 1981. And it’s all been tagged and labeld and has 35 searhable fields. That recipe you remember seeing in the NYT way back when? Now you can find it! A strong press organ with open data is to the rest of the web what basic newspaper delivery … [Read more...]
More of What Journalists Want
2008 Bulldog/TEK group reporter's survey The second annual survey of working journalists across all media generated responses from 2,386 journalists, of which approximately 48% were editors or editorial staff and 34% were reporters or writers. The survey tracks the resources journalists use to search, follow and report news and features material. … [Read more...]
Online Media Room: What Journalists Really Want
Jakob NIelsen of the Nielsen Norman Group is known in the online world as the guru of usablity.Back in 2001 he wrote his first rpeort on the usablity of online media rooms and his latest insights on how journalists use the web is out today. Summary: As 3 studies of journalists show, they use the Web as a major research tool, exhibit high search dominance, and are impatient with … [Read more...]
Fast News Cycles and Search Ranking Destroy Embargoes
A post on TechCrunch today titled Death to the Embargo really brings home the fact that news has become a cut-throat, do-eat-dog activity. The race to be first to publish a story is the result of shifts in media consumption, a 27/7 news cycle and a cooling economy. Image by Nebbish1 “As the economy turns south, PR firms are under increasing pressure to perform and … [Read more...]
Optimized Press Releases Part of SEO Basics
Search Engine Strategies is a conference all about search optimization and visibility. It is not a PR conference. So I was surprised to hear the panel on SEO basics talking about press releases. I caught up with Greg Jarboe after the session and asked him to explain why optimizing press releases, which used to be an advanced SEO technique, is now considered an SEO basic and why … [Read more...]
