Social media marketing is spreading. Companies are recognizing the benefits of blogs, online video and social networking sites such as YouTube, Facebook, Twitter and more.
According to Forrester Research, the number of social media “spectators” – people who read or watch social media – has increased from 48 percent last year to 69 percent of the people who venture online.
One of the questions CMOs and CFOs ask is – how do you measure social media marketing?
At Search Engine Strategies in Chicago last week I asked Matt Bailey this question. Matt was one of the presenters on the Social media Measurement panel.
Every social media campaign should follow a strategy, starting with setting goals that can be measured.
What you measure won’t be traditional PR metrics, but there are many social media stats that make sense in a PR world.
Measurement will be one of the subjects covered in the Social Media Bootcamp in February.
