Web Marketing Strategy Helps Small Businesses Be Found OnlineAccording to the Yahoo! Small Business survey conducted by Harris Interactive about where Americans intends to spend their holiday dollars, 80 percent said they will buy online. Nearly two thirds (63 percent) said online small business specialty or 'niche' retailers are the "best places" to … [Read more...]
Online Branding, Advertising and Marketing said to have Unique Ability to Collapse the Business Cycle
Search Engine Visibility Marketing seen as the Biggest BuoyI just read a new study by Stephanie Olsen of CNET News.com that reports Internet avertising hitting an all time high of $3.1 billion in September. This is more documentation on the effectiveness and value of online branding and search engine visibility practices.Internet branding is a trend that is growing due to … [Read more...]
Searchers Are Looking for Trusted Information
Yahoo survey offers data to tweak your web content strategyEarlier this year Yahoo! launched a research project called "Life Series." The goal of the series of studies is to identify ways consumers use search during various life events -- and ways advertisers can benefit from that knowledge. Those of us who prefer to use a content strategy to raise … [Read more...]
SMB’s get value from Internet Marketing Strategy
Websites, blogs and RSS feeds bring business onlineECommerce Guide reports that 76 percent of SMBs said they pluck plenty of leads from their Web sites. 57 percent of those surveyed by ISP Interland said they made money either directly or via offline purchases influenced by their Web sites. Among the features that SMB's said they use to help market their Web sites: e-mail … [Read more...]
Optimized Blogs Get Better Search Engine Visibility
Optimized blogs can help boost a web site’s positioning within natural search engine results,Internet Retailer reports on how optimized blogs can get you better natural search rankings.Our VOIP Insights blog case study has been used at Search Engine Strategies for the last year.At the Business Blog Summit I presented on setting goals and measuring the success of your blog … [Read more...]
