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Search Engine Optimization 2023 – Position Zero and Featured Snippets

January 4, 2023 by Sally Falkow

google seo

  By Franki Falkow, Content Director, Meritus Media.   Google’s number one position in search results has long been a coveted position, but, when it comes to SEO in 2023, zero is the new number one.Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and … [Read more...]

SES San Jose: How to get on page one of Google

August 24, 2008 by Sally Falkow

7 proven ways to get organic search visibility - and one that was overlooked Image: Danard Vincente This was a sponsored session with Shawn Moore from ThinkProfits.com, a Vancouver SEO and web design firm. Google has been quite open about what they regard as relevant in a website and what's needed to get good search engine visibility. Here are the 7 proven ways Shawn … [Read more...]

SES San Jose 2006: RSS enabled news content featured by PRESSfeed

August 4, 2006 by Sally Falkow

PRESSfeed’s syndicated news system for online press releases positively affects search resultsThe Internet has changed the way people access news. According to the Pew Internet & American Life Project 50 million Americans get their news online and news search engines like Yahoo News and Google News are in the top 10 news and media websites along with MSNBC, CNN.com, USA … [Read more...]

Broadband makes video news releases an online PR option

May 21, 2006 by Sally Falkow

Tagging video files can bring search engine visibilityVideo News releases have long been a staple of PR.  Online news engines and aggregators have lured many readers to the Internet.Now the rapid adoption of broadband and the 'always-on' digital lifestyle is making onlime video viable."The broadband Internet is becoming an important, if not exclusive, … [Read more...]

Online Branding and Search Engine Visibility Marketing

December 1, 2005 by Sally Falkow

Predicted to be a Top-10 Strategy for 2006This article covers many emerging e-marketing technologies and predicts the top-10 for 2006. There is no doubt in my mind that the future of internet branding does depend on the "write once, publish many" paradigm and the ability to manage, parse, and publish content for multiple outputs and devices. It is also clear … [Read more...]

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Recent Entries

  • Artificial Intelligence and the Practice of PR
  • Brand Awareness, Brand Visibility, and Trust in 2023
  • Search Engine Optimization 2023 – Position Zero and Featured Snippets
  • Why Video is Vital in 2023
  • Audience Analytics and Tracking – The PR Secret Sauce

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