Your Internet marketing strategy should be focused on page one above the fold - everything else is a detourThe new study from Enquiro and EyeTools is over 100 pages and cost $149 - well worth the price.In the intro it compares search results to the anchor tenants in a shopping mall - and says that in Google search results the page one anchor is the number one … [Read more...]
Why RSS is important in PR
RSS helps you achieve your PR goalsThere are several definitions of Public Relations 'Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.' Institute of Public RelationsEfforts to establish and maintain a company's image with the public. Investor WordsPUBLIC … [Read more...]
The Future of Content Strategy and Search Engine Visibility
Will blogs put SEM's out of business? Jeremy Karnell posed some great questions about how blogging is affecting natural search results.I don't believe we have all the answers yet, but it's refreshing to see the questions asked.This connection between blogs and natural search is not one that gets brought to light often enough. Blogging is a valid search … [Read more...]
Newsday circulation scandal
Could this be connected to the media shift?Some reports I saw this week piqued my interest.NewsDay has admitted that it had inflated its circulation by about 100,000 copies on weekdays and Sunday for the 12 months ended September 2003; Hoy's circulation was inflated by 45,000 copies during the same period. Parent Tribune Co. has set aside $90 million to reimburse … [Read more...]
RSS, Blogs, Wikis and how they apply to organizational communication
IABC has put together a good resource on this new technologyI met the IABC folk at the Media Relations 2005 conference and they asked me to contribute to the May edition of CW Bulletin. It's all about RSS, blogs, wikis, and podcasts - and their relevance to organizational communicators. CW Bulletin is an online supplement to Communication … [Read more...]
