Search queries hit new high - figures show biggest gain over the past twelve monthsGot keywords? Know where your 'long tail 'is?Americans conducted 6.4 bln searches online in March 2006, up 10% from last month and 15% from 2004, reports comScore This increase in search queries from the previous month marked the largest gain over the past twelve months. Google Sites led the … [Read more...]
Vertical Creep
There's PR value in this new search trendThe Vertical Creep session At SES NYC was jam packed. The word is getting out - there's a strong trend for searchers to use the tabs on the search engines like news, products, images etc. And these vertical search results are creeping in to the traditional web search results pages.Many times search … [Read more...]
Search Engine Strategies New York
The industry is alive and well - it was the biggest show yetNielsen//NetRatings reports that the number of searches grew at an astounding pace in 2005, with Google seeing 75% more searches, Yahoo! 53% more and MSN up 20%.Judging by the number of people at SES NYC last week, companies of all sizes and decriptions are realizing they need to know how to optimize … [Read more...]
What PR has to do with SEO
Forget Google, Build a BrandI wrote an article this week about the rush to hire SEO’s and SEM’s and my strong belief that a requirement of good SEO is an understanding of PR basics. Building good content, a great brand and strong relationships will also get you good search rankings. Then I saw the interview with John Scott of V7n in the Search Engine … [Read more...]
Content Distribution is a Valid Internet Marketing Strategy
Using PR tactics for SEO makes good senseIn a Pandia interview Dan Thies says Do the search engines like the fact that we use content distribution to build links? I don’t know, but I do know that it’s a worthwhile activity even if you ignore search engines, because it builds a brand and generates traffic to a websiteContent distribution is the perfect blend … [Read more...]
