Search queries hit new high – figures show biggest gain over the past twelve months
Got keywords? Know where your ‘long tail ‘is?
Americans conducted 6.4 bln searches online in March 2006, up 10% from last month and 15% from 2004, reports comScore
This increase in search queries from the previous month marked the largest gain over the past twelve months. Google Sites led the pack with 2.7 bln search queries performed, followed by Yahoo Sites (1.8 bln), MSN-Microsoft (849,000), Time-Warner Network (486,000), and Ask Jeeves/Ask Network (376,000).
What does this mean for you? Unless all your web content is optimized for the search engines you’re losing business hand over fist.
More and more people are turning to the search engines to find information. If all your web content is not optimized and found, you are missing this qualified traffic.
Search engine visibility is no longer optional – it’s a must . All your content must be optimized – web pages, press releases, blogs, RSS feeds. And if you are podcasting (and you should be!) you need to optimize the podcast and the show notes page.
Now is the time to learn how to find the best ‘long tail’ key phrases that can bring you high rankings and search engine visibility fast, while you work on the broader ‘head’ words.
If you are in the BtoB space, Google visibility is essential. Studies show that while BtoB buyers find 25% of their data in print trade mags and 30% in online newsletters, the other 45% use Google search.
Search engine optimization (SEO) is an integral part of marketing and PR today. And it’s a great source of marketing information
Marketing and PR people need to work with their SEO and SEM folk on keyword research and strategy.
If you don’t have someone in-house who can steer you in the right direction, find an outside expert who can work with you to identify your keywords and phrases and show you how to get visible in the search engines.
