Is your content strategy converting them?When did positioning become more important than the user experience? asks Shari Thurow. And well she may ask, since statistics show that most websites lose over 60% of their traffic right off the home page.Have web site designers and SEM companies lost sight of the fact that you do search engine optimization so that you can get visitors … [Read more...]
Web Content Strategy and SEM
SEM and content are the mainstays of your results.If you haven't already explained search engine marketing (SEM) to your CEO, CFO, president, or marketing VP, now's the time, says Kevin LeeHe makes the point that SEM can get great results and CFO's love a return on their investment.But getting the search part right is only half the battle. What happens once you get them to … [Read more...]
Big Boys Catching On To The Power Of Search Results for SEM
Online ad revenues are way up and it seems search engine marketing spend is hot on its heels.ClickZ's article about the Search Optimizer says "Tools such as Search Optimizer have become more important as bigger advertisers, with larger budgets and larger keyword portfolios, begin to make search a central part of their online marketing. " Online ad revenues … [Read more...]
Non-profits Can Benefit From SEM, Online Branding, and Web Content Strategy
Should a non profit bother with all this?A very definite yes - says the E-Philanthropy & Technology Review. Non Profits also have visitors, they have expectations and the organization has goals they would like to see achieved by the website. Just like the rest of us, they're looking for some ROI from the site. Content should be created specifically for … [Read more...]
Online Branding Gets A Shot In The Arm
The Interactive Advertising Bureau's (IAB's) latest research on search engine marketing's (SEM's) effect on branding may have been an eye opener to some but for those of us who have been beating this drum, it's great news!It's always nice to have solid research to back up your ideas. The study, designed by IAB staff and Nielsen//NetRatings measured changes in … [Read more...]
