ComScore's latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. Social networking sites now account for one out of every five ads people view online "This (big brands not advertising on social sites) could be the result of the long-held obsession with using clicks to measure ad effectiveness … [Read more...]
3 Pillars of Online Marketing
I interviewed Aaron Kahlow at the Online Marketing Summit in Long Beach, CA. In his keynote Aaron spoke about the 3 pillars of online marketing and how social media is the roof that covers all 3 and enhances everything else you do. The 3 pillars area: Search - something PR people really need to learn for news search Email Marketing - still a backbone component and … [Read more...]
News Content – Where are we headed?
This has been a week full of stories about newspapers - both offline and online The Newspaper Association of America announced that traffic to newspaper websites increased 10.5 percent in the first quarter of 2009 attracting an average of 73.3 million monthly unique visitors. When asked about plans for mainstream news websites to charge for content Rupert Murdoch said … [Read more...]
What if They Say Bad Things About Me?
Many cities now have a Third Tuesday meet up groups. The session in Toronto this week was moderated by Jeremy Wright of B5 Media. Dave Fleet posted about the Q and A session and he offers a perfect answer to the question that was raised: Q: What do I do if people say bad things about me? A: They already are - you’re just can’t hear them! If there’s a problem … [Read more...]
Moms of different ages use the Net differently
Gen X and Gen Y focus on different activities onlineImage: StriaticGen X is the generation born between 1965 and 1980 (depending on your source)Generation Y moms were born between1982 (Millenials) and 1994. Both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, but there is a marked difference in their … [Read more...]
