Some interesting data about brand monitoring offine and online A recent survey conducted by Buzz Marketing, and sponsored by Marketing Profs and Trackur, shows that more than half of the BtoB marketers polled aren't adequately prepared for an online crisis. Although the sample universe was small, it is an indication of what BtoB marketers are thinking and doing. 60% say … [Read more...]
C-level Execs Get News and Business Information Online
They prefer to access the Web rather than read the newspaperThe Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%. This number has increased 37% since 2004. At the same time, C-Level executives, citing newspapers such as the Wall Street Journal as their main source of business information, … [Read more...]
Add Video To Web Content Strategy
Online video makes good PR senseIn the wake of the FCC's issues with VNR's and the growth of YouTube, Internet video is catching on as a way to reachonline viewers. Witness the launch of Nuance, which got 35,000 views on YouTube from a very targeted audience and MultiVu's work for NVIDIA that got 65,000 viewers off Metacafe, reports PR Week.Broadcast is not going … [Read more...]
Why Travel Sites Need SEO PR
General search #1 prompt for online travel purchasesGeneral search engines remain the most important media prompt among online travel researchers, at 17 percent, finds Jupiter Research their "US Travel Consumer Survey, 2006." Despite garnering extensive media attention during the past year, travel meta search engines have not yet attracted a … [Read more...]
