Another finding from the Pew Generations Report that is of particular interest to PR people is that more people over the age of 34 are getting their news online. And that goes all the way up to the over 74 year-olds now. How they find the news and what they do with it has changed radically too, says this report. "Information is now portable, personalized, and … [Read more...]
Online Video Creates Visual Networking
Chris Anderson of TED says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations need to embrace radical openness. Watch this amazing video. (18 minutes) When the Web first started there was almost no … [Read more...]
Search, Video and the Future of PR: Greg Jarboe at OMS 2010
The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations. According to comScore the second most popular site where searches are conducted is YouTube, Music is the number one genre of videos … [Read more...]
US Regions Collaborate for Travel Marketing Online
Steve Paganelli, DMO Strategist at TIG Global spoke at the North American Journeys Summit West last week. We caught up with him at the break and asked him some questions about his session and the case study he presented. Steve explained how several of the regions in the US are collaborating to make their international online marketing more effective - specially since … [Read more...]
Social Media Newsrooms-nonsense or necessity?
Online newsrooms first made their debut about 5 or 6 years ago. Only the very early adopters had one back then, but over the years we've seen a rapid increase in the number of journalists who say a newsroom on a company website is absolutely essential. Three years ago the idea of a social media press release was first discussed at the inaugural meeting of Social Media … [Read more...]
