The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of "people just like me." Another study done by BrightLocal showed that 88% of people trust online reviews from strangers as much as a personal recommendation - that's up almost 10% in the last year. Online reviews are now an integral part of marketing and PR. … [Read more...]
Are You Listening?
by Cokey Falkow That old saying "Sticks and stones may break my bones, but words will never hurt me" sounds good in theory. It's not true in life and it certainly doesn't apply to Digital PR. Words posted online have immense power to hurt your business. So here's the million dollar question - Are you listening? Do you know what's being said about you? If you … [Read more...]
Digital and Social Reputation Ignored by Many Executives
According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I can only assume that they have not yet felt the … [Read more...]
No Place To Hide – PepsiMax Suicide Ads
Social media is the ultimate bright light that kills any hope of keeping something hidden in a closet. And the speed of that light is - well, the speed of light. Witness the PepsiMax suicide ads printed in a niche lifestyle mag in Germany. Some folk found the ads offensive and in no time flat they’d been scanned and posted to the Web. One of the people who saw the ads … [Read more...]
Actionable Social Media SES Chicago
Social Media step you can take right nowThe complaint I hear most often at search and social media conferences is that while the content of the sessions is excellent, it's at a high-level and very general. They want specifics. What can I do right now, how do I get started? is the question I often get asked.This session was perfect for … [Read more...]
