Research notes for 2007What a spectacular day it was yesterday in Boston. I did the trolley ride around town for two and a half hours and had a quick whistle stop tour of all the historic sites. The advisory board meeting of SNCR was from 2 - 4 and we went over all the suggested topics of research that had been brought up during 2006.What we found was that many of … [Read more...]
Yahoo! Adds More Social Media Features
Their FUSE find, use, share, extend philosophy expandsIf you are a small local business and you think that online reviews and comments don't affect you, think again. Yahoo Local has just become more personal and more social. A number of new features have been integrated into the site that allow people to create customized profiles and lists of local favorites but … [Read more...]
Monitoring blogs a necessary part of Internet marketing strategy
Consumer generated content fuels the need for online reputation managementBusinesses are feeling the power of blogs, says the BBC today. Companies are paying attention to what's being said online and they're looking for tools to monitor CGM.But we really need to take a wider view than just blogs, says Andy LarkIn these spaces we aren't just interested in what is being … [Read more...]
Branding a primary goal of SEM
Tracking and measuring brand impact still not a major part of internet marketing srtategyIn a surprising finding, the SEMPO study found that the majority of search marketers (62%) said branding was the primary objective of search marketing campaigns.Despite these self-reported goals, fewer than 24% track or measure branding impact.Search Engine WatchIf one of the primary … [Read more...]
