Why a content strategy is more important than everConsumer-generated content has completely redefined what it means to steward a brand in the 21st century. Like it or not, interactive media have made it possible for a brand's assets to be used in ways not easily controlled by the guardians and gatekeepers that traditionally have control over such things. The mere existence of a … [Read more...]
Your Content Strategy Is Key To Consumer Trust
Consumer generated media tops the poll - it's time to use RSS and blogsThe folk at Intelliseek have some fascinating stats about consumer generated media (CGM)Source: Forrester Research Inc and Intelliseek.You'll have to click over to their site to see the figures.It boils down to this:Recommendations from other consumers is the runaway winner in creating consumer … [Read more...]
Study Shows Blogs Influence Journalists
New PR technologies like blogs and RSS can increase your media coverageA new study from Euro RSCG Magnet and Columbia University found that more than half of journalists use blogs in the course of their work, reports ClickZ. 51 percent use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties. Journalists mostly used blogs for finding … [Read more...]
Newsday circulation scandal
Could this be connected to the media shift?Some reports I saw this week piqued my interest.NewsDay has admitted that it had inflated its circulation by about 100,000 copies on weekdays and Sunday for the 12 months ended September 2003; Hoy's circulation was inflated by 45,000 copies during the same period. Parent Tribune Co. has set aside $90 million to reimburse … [Read more...]
New Online PR technologies in the Mainstream Media
Wikis in the LA TimesWhere will the mainstream media go next?The LA times is experimenting with a wiki on their editorial page.They were one of the first papers to announce their own RSS newsreader and offer news in feeds.PR people have to get up to speed on these toolsFrom: Dan Gillmor … [Read more...]
