The buzz on the Yahoo/Overture story gets all the attentionIt's very apparent from Greg Jarboe's comment on the top stories out of SES that Yahoo! knows how to use online PR to beat the drum.Yahoo's actions this month were a perfect blend of traditional PR strategy combined with online PR and optimized press releases.One of the best ways … [Read more...]
Content is King Again
Sites are seeking decent editorial content in order to keep people coming backThis New York Times article on content brought a smile to my face."Stickiness is back in fashion. But this 'sticky' is different from the much lauded 'sticky' that proved popular in the late 90's, when media firms hoped to generate more hits and visitors in order to better beat their … [Read more...]
SEO finds online PR
SEO firms join forces with PR news release service to extend the reach of their clients online"Search engine promotion is a new element of the marketing mix that combines search engine optimization (SEO) and public relations (PR) to address the large and growing audience of people who use Google News, Yahoo News, and other news search engines" said PR Web … [Read more...]
Is PR on the Cluetrain?
Dual forces of economic pressure and consumer demand are pushing us into the digital age, PR professionals are running to catch up.In his white paper, The Digital Content Market: Rushing Toward Fate, Editorial Director of Specialty Publishing Group, Andy Moore says“ Like two freight trains rushing toward one another on the same track, two equally powerful forces are … [Read more...]
Online Media Room Gets an A+ in PR
The Lewis and Clarke Bicentennial Back to School Campaign online media room is a winner!Hats off to DVCO Technology for getting it right. Browsing around this comprehensive online media room you can see why they were awarded best new PR tool by PR Week, and why PR Newswire has adopted this format as the industry standard. In his study … [Read more...]
