TechBiz Connection making inroads into emarketingTechBiz Connection put together a great panel on Wednesday evening in Orange County titled eMarketing - which path to take? The two hour session covered all aspects and possibilties. Most speakers were focused on online advertising in some way. I was the lone panelist talking about online press releases, blogs … [Read more...]
Rubel offers Dell a route out of the Bloghouse
Dell should take this excellent PR advice to heartMy assistant had problems with her printer last week. It took the better part of the morning to get it sorted out. Yes, it's a Dell. Almost new too. Her frustration with the Dell experience was very vocal. She was not at all surprised to hear there is a flood of dellcompaints in the blogosphere.Dell … [Read more...]
Behaviors of the blogosphere
Blogs and PR - some must read info on who is reading blogs and why they do itIf you're still not sure whether blogs should be a part of your PR strategy - should you advise your top management on the value of blogging, put bloggers on your media relations list, the need to monitor blogs for mentions of your company, execs or products, spend a … [Read more...]
Press Releases, Blogs and RSS Feeds
Is there a place for them in your content strategyI met with Amy Gahran of Contentious at Blog Her last weekend. And what a pleasure that was. I have been a Contentious reader since 1999.We spoke about how the Internet is changing PR and her post about the use of traditional press releases.What if the press release were outlawed today? What if … [Read more...]
The connection between brand value and consumer generated content.
Why a content strategy is more important than everConsumer-generated content has completely redefined what it means to steward a brand in the 21st century. Like it or not, interactive media have made it possible for a brand's assets to be used in ways not easily controlled by the guardians and gatekeepers that traditionally have control over such things. The mere existence of a … [Read more...]
