The new GM blog gives voice to more employees and hopes to increase the conversationGM is one of the contributors to the blogosphere doubling every six months – they have a new blog called FYI.Their Fast Lane blog has been the exclusive domain of senior executives, particularly Bob Lutz, and the intention with FYI is to give a voice to more GM employees, spread the … [Read more...]
Internet Marketing StrategyReaches Millions of Online News Readers
SEO PR and online media relations a must Unique visitors to newspaper Web sites jumped 21 percent in 2005, and page views increased by 43 percent over that same period. Newspaper web sites attracted 14 percent more 25- to 34-year-olds and 9 percent more 18- to 24-year-olds. Source: Nielsen/Net in the Spring 2006 Newspaper Audience Database (NADbase) report, released by the … [Read more...]
An interesting visit to New York
Things did not quite as planned.....Well, that was an interesting 24 hours - just as I was about to start my presentation on new media and online PR at the Media Relations conference in New York this week, I had chest pains. Very bad timing! The hotel policy is that anyone with these symptoms goes to the hospital and despite my strong protests, with the Media … [Read more...]
News Search Users Are ‘High Powered’ Internet Surfers
"High-powered" broadband users consume more news and media on the Web than the average Internet user.New data from the Pew Internet and American Life Project show that those who read news online are a sought after demographic - they are the "high-powered" broadband users that consume more news and media on the Web than the average Internet … [Read more...]
Podcast survey highlights online PR opportunities
News, business and tech podcasts neededI have been digging into the podcast field to find stats for the RSS book I am collaborating on with Rok Hrastnik of the RSS Diary. We aim to be done April 6th so the preview can be at Media Relations 2006 in New York.I came across the Podcast Network survey and it has some very interesting data on who listens to … [Read more...]
