A wide spectrum of business people show interest in online marketing and PRI had 41 attendees at my all day workshop in Cape Town yesterday. The lack of easily accessible broadband is hampering the 'always-on' lifestyle here, but a recent report on the state of connectivity in South Africa made the point that the government has to look into making broadband more … [Read more...]
Content Syndication and Online PR workshop
PR and marketing execs can learn how to implement a content strategyThere was such a positive response to the workshop after the Online Revealed conference in Ottawa, Canada we have decided to offer a monthly executive content syndication workshop to help people understand how to integrate blogs, RSS and online news articles into their marketing plans.Learning … [Read more...]
Content Strategy Takes Center Stage at Online Revealed Canada
The travel industry up north gets the wake up callThe Canadian Tourism Council took the bull by the horns and put together an excellent two day conference on Internet marketing and online PR - Onine Revealed Canada.Comments I heard after the first day:I had no idea!We have a lot of work to doI knew I should be doing this but now I have directionYesterday's sessions … [Read more...]
Generation C Still Going Strong
The desire to create and consume content continues to drive online behaviorBack in March 2004 Trendwatching identified a Generation C. So what was it all about?The GENERATION C phenomenon captures an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis, said the smart … [Read more...]
TV acknowledges the power of the Internet.
Audio and video in RSS feeds and ipods are a PR opportunityAt the PRSA Western District conference in LA on Friday there was talk in the buzz marketing session about how audiences are moving to the Internet. Even the studios acknowledged that they will be offering episodes of popular shows online.TV Guide editor-in-chief Ian Birch announced yesterday that the … [Read more...]
