It's time to make the leap to PR 2.0"There is a struggle to have traditional media and digital and content and public relations all brought under one roof under the agency side." Alan Rutherford, Unilever's global media director.Unilever's TV ad budget is down to 65 percent, a 20 percent drop in a decade. Unilever won't create in-house agencies, said … [Read more...]
Online PR and Media Relations
Where are those pesky readers?All the time and effort that goes into building relationships with editors and journalists has a specific end in mind - ink in a publication that reaches your target audience. Figures from the Audit Bureau of Circulations reveals that even magazine readership is down – except for celeb mags. Seems we can’t get enough of … [Read more...]
Content Strategy Highlighted at Search Engine Strategy’s Online PR Track
I went to Search Engine Strategies conference this week in Chicago - as a speaker in the online PR track. I spoke about News Search on a panel with Greg Jarboe, Nan Dawkins and Lee Odden.The online PR track has been expanded, which shows the growing interest in this field. The track covered blogs (of course) and RSS, podcasting, wikis and tagging. And the … [Read more...]
Top execs still using traditional media, but online PR grows daily
Statistics need to be seen in contextOne study I saw this week said that BtoB buyers who were asked 'Where do you get reliable information prior to purchase?" said they get 50% of their data and news from web search and online newsletters.The study from Harris Interactive and PRSA polled 1,015 consumers; 150 executives from Fortune 1,000 companies; and 150 … [Read more...]
RSS heads-up for PR (Public Relations)
RSS feeds tied strongly to online news consumptionResearch from Nielsen/Net Ratings this week shows that RSS users are significantly more engaged in online news than non-users,visiting an average of 10.6 news sites compared with 3.4 news sites for non-users. They also visit them more frequently.One surprise finding: RSS users are older than the typical early … [Read more...]
