Some savvy Church and State leaders have seen the lightMany, many years ago Cutlip and Center wrote the 7 C's of communication in their seminal textbook, Effective Public Relations, One of these C's is the channel you use to reach your audience.Use a channel your audience is familiar with and uses frequently, advised these PR gurus. The more things change, the … [Read more...]
Interesting attendance at the Social Media Club
Who is paying attention to new media and online PR?Who showed up for the first meeting of the Social Media Club tells a story. Who was paying attention to the uses of Social Media in PR and ideas for the formating of press relases online?Traditional media The San Jose Mercury and the SF ChroniclePR Newswire – Mark Nowlan, senior VP of Marketing and Communication … [Read more...]
Social Media Club Meets Tonight
Online PR takes another step forwardIf you are in the San Jose area, please join us tonight at Interplast for the first meeting of the Social Media Club.And if you are in the area, you won't have to catch a plane, like I have to do in a few hours from now. I am not looking forwards to this, I can tell you. For one short overnight stay I did not intend to check … [Read more...]
Tag! You’re it. PRESSfeed joins the Technorati tagging game
Content syndication goes one step further with Technorati tagsIf you have been thinking about how to implement RSs on your website, wading thorugh all hte possible Web 2.0 and PR 2.0 options with your busy IT department, take a look at PRESSfeed.You can RSS enable your content easily and quickly, add news content to your website yourself, syndicate it, automatically laert … [Read more...]
RSS tops Blogging in searches for Online PR
RSS and content syndication are good online PR search termse-consultancy.com published a list of online PR phrases that were searched lately:blogging, blogs, links SEO, online coywriting, onine monitoring, onine PR, online public relations, press center, press releas distribution, reputaiton monitoring, seeding.Seems odd that they did not include keywords like 'RSS' … [Read more...]
