Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

New Media, Old Media: what are your readers looking for?

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The Pew Project for Excellence in Journalism has a new report out about the news content in old media and new media and how blogs and social media news agendas relate to or differ from traditional media sources.  The findings are very interesting. What used to be a one-way broadcast of news has become an increasingly social medium.  Half of Americans rely on friends and … [Read more...]

The New Media Relations

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It's official - journalists rely on social media sources to find stories.  Traditional media may not be dead, but the best way to connect with them is online. A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now depend on … [Read more...]

Press Releases 1.0 and 2.0

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Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since The raw news feeds syndicated on thousands of publishing platforms across the Internet make little or no distinction … [Read more...]

Social Media Club LA Looks at Guidelines for Citizen Journalists

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Last night's panel at the Social Media Club of LA got into a spirited discussion about the pros and cons of citizen journalism.  The event was covered by Fox 11 news. Alexia Tsotsis, tech/business lifestyle reporter for the LAWeekly was the moderator. (@alexiatsotsis) Panelists were: David Sarno, a Los Angeles Times Internet business reporter. (@dsarno) Christina … [Read more...]

Online PR Lessons of 2007

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What we learned this year can provide direction for online PR strategy in 2008Search is important to PR.  What people see when they do a search does influence their perception of your company. It also affects your brand value. And now that the search engines have changed the way they display results with the integration of news, blogs, feeds and video into the … [Read more...]