Take your Social Media Marketing Beyond Twitter and Facebook An excellent post from Rand Fishkin of SEOMoz about the long tail of social media marketing. So many of us look no further than Twitter and Facebook, yet there are sites like StumbleUpon that are driving more traffic than the big social networks. Don't put all your social media eggs in one basket - look to the … [Read more...]
Social Media Strategy Daily News
A Dramatically Different Approach to Social Media Metrics in 2011 According to research from Bazaarvoice and The CMO Club, more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Conversion jumps from eighth place last year to the number two spot for 2011. Read the … [Read more...]
Social Sharing – Getting News Content Right in 2011
Social sharing is the new holy grail of advertising, writes Dan Greenberg, CEO of Sharethrough, in a recent Forbes article. "The challenge now is to produce content – not ads – that can create connections between people. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely to be … [Read more...]
2011 Trends: Make Your Corporate Site A Social Media Hub
EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. As budget freezes start to thaw, it’s time for them (companies) to consider how to integrate social media functionality, for example, incorporating the power of Facebook comment boxes on site to provide a feedback … [Read more...]
Social Media is Affecting Our Communication Patterns Online
A new survey from Nielsen set out to show that as people use social media they use email less - and surprise! it came out completely the other way around. "It actually appears that social media use makes people consume email more, not less, as we had originally assumed – particularly for the highest social media users. Intuitively this makes some sense. Social … [Read more...]
