People today are always on the look out for new and faster ways to get their news. According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. This can be a boon to PR people looking for more coverage for their stories. Opportunities to act as a citizen … [Read more...]
Are You Keeping Up with the Digital Journalists?
In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. Each new technological advance adds another layer of complexity. In 2010 digital news media, like AOL and The Daily, hired almost as many people as were laid off from traditional … [Read more...]
Social Media Strategy Daily News
Are Likes the New Links? Hypertext links have served as the web's traffic signal network. Links guide where our clicks, attention and, therefore, money flows. It has given rise to multi-billion-dollar businesses and even entire industries. Likes are explicit endorsements rather than implicit ones. Google and Bing aren't sitting on the sidelines of this new trend - both … [Read more...]
Social Media Strategy Daily News
Customize Your Google News Content Based on Search Queries Google News users are familiar with the color-coded categories on the left side bar. These categories include Top Stories, World, Business, Sports, etc. Now, Google News is giving you the ability to customize your categories based on a search query. Read the article>> The Need to Define Success You … [Read more...]
Social Media Strategy Daily News
Social Signals That Are Affecting the Search Ranking of Your Content Search engines are using social content in their ranking algorithms now. This is the #1 trend in SEO in 2011 and the challenges for larger organizations is to have SEO specialists work more closely with other parts of a company or agencies working on online PR and social media initiatives. Find out which … [Read more...]
