A Dramatically Different Approach to Social Media Metrics in 2011
According to research from Bazaarvoice and The CMO Club, more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Conversion jumps from eighth place last year to the number two spot for 2011. Read the article>>
Companies Need to Prepare for Being Asked to Provide Content for E-Discovery
By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery, says Gartner. Electronic discovery (also called e-discovery or ediscovery) refers to any process in which electronic data is sought, located, secured, and searched with the intent of using it as evidence in a civil or criminal legal case. Enterprises need an overall governance strategy for all applications and information, and this strategy should include content created on social media. Read the article>>
Social Networking is Becoming a Real-Time, On-the-Go Activity
In 2010 58 million people in the U.S. used their phones to access social networking sites at least once a month, says ComScore. That’s a 56 percent surge from a year ago. And Twitter reports that nearly 40 percent of tweets in 2010 were sent from mobile devices. HTC recently released two new Facebook phones, the ChaCha and Salsa, which feature a dedicated button that allows users to easily access all their online information. Read the article >>
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