This is the 4th post in the series 10 Digital PR Tips for Earned Media. David Meerman Scott's book on newsjacking covers this topic in depth. It's a technique I've used for many years and, done right, it works like a charm. What exactly is newsjacking? Scott defines "newsjacking" in the book as publishing your personal angle, ideas, or perspective into a breaking … [Read more...]
10 Digital PR Tips for Earned Media
PR Newswire held a webinar this week to showcase their Earnie award winners and laid out 10 tips on how to score earned media in the digital age. Find brand ambassadors and partner with them Use multimedia content to tell stories and start inspirational conversations Become a master at newsjacking - insert your story into trending conversations and news items Evoke … [Read more...]
Does Your Online Newsroom Get an”A” in PR?
As technology advances, journalists and bloggers are adopting more social tools to help them gather and report the news. Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros. But we have to provide the news content in the format they need and provide the social tools they find useful. … [Read more...]
Video Soon to be 90% of Online Traffic
Each year at this time new technology ideas emerge and tech predictions are made at the Consumer Electronics Show (CES) in Las Vegas. In his keynote speech Robert Kyncl, vice president, global head of content for YouTube, predicted that in a few years video will be 90% of all the traffic online. In case you missed my earlier posts and webinars about the importance of using … [Read more...]
Google Give PR Pros a Holiday Gift
In the summer of 2010 Google completed the Caffeine update, which allowed them to rapidly index fresh content across the web. This week Google announced that they had done another major update based on freshness of content to cope with the burgeoning amount of social content available online. "Search results, like warm cookies right out of the oven or cool refreshing fruit … [Read more...]
