In a recent Fast Company article visual storytelling was described as the breakout trend of 2012. Brands are learning to show, not tell. The media are also discovering that web video gets more views than broadcast clips. Stokes Young, Executive Producer for MSNBC, has some very interesting comments about how to define web video, what kind of content works, and what to … [Read more...]
Digital PR Tool of the Week: Newsle
One of the factors you should be monitoring is who in your social graph is getting media attention. And now there is a super simple way to do that - Newsle. Built by Harvard undergrads (sound familiar?) the service scans hundred of news and blog feeds looking for mentions of your connections. Perhaps this might be too narrowly focused for everyone, but it is a perfect … [Read more...]
Earned Media Tip #7: Use Offline Events for Content
This post is part of the series of 10 tips to increase earned media You can find links to all the posts in the series in the right-hand column of the blog. At the core of earned media is great content. You have to offer the reporter, editor or blogger something that they value - content that will help them interest or entertain their readers/viewers. Media is all … [Read more...]
Earned Media Tip # 6: Connect with a Like-Minded Community
This is number 6 in the Earned Media Series Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. Rosetta Stone did it very successfully with AARP. After doing a social audit Rosetta Stone discovered that people over 50 regard learning a new language as a way to … [Read more...]
Earned Media Tip # 5 : Content Partnerships
This post is tip # 5 in the Earned Media series What exactly is a content partnership? According to Wikipedia, it's a new term describing a joint venture between brands, broadcasters, publishers and producers to create original audio visual programming across any media platform. It's not such a new idea - think of Soap Operas and sponsored radio shows. Since so … [Read more...]
