PR Newswire held a webinar this week to showcase their Earnie award winners and laid out 10 tips on how to score earned media in the digital age.
- Find brand ambassadors and partner with them
- Use multimedia content to tell stories and start inspirational conversations
- Become a master at newsjacking – insert your story into trending conversations and news items
- Evoke emotions to build a stronger connection with your audience – video works well for this
- Partner with like-minded people or groups to forward the message
- Tap a community that supports you and use them to spread the word to their friends and followers
- Use offline events and meetings to create compelling online content
- Take chances – be innovative and interesting in your approach and your content
- Listen first – do your research. Tap into relevant conversations and find the topics people are passionate about
- Include other people’s content. Share your brand ambassador’s content. Re-tweet industry thought leaders
I will cover each point in depth in the next 10 days.
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Using Multimedia to Tell Stories
Connect to a like-minded community
Use offline events to create news content
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