Is this an online branding ploy?After reading this article written like something out of a Ludlum book I just wondered if this “leak” isn’t a part of an internet branding strategy. According to the article, a French website recently revealed a new set of logos and a new brand designation for Intel processors; stating “With the occasion of a total … [Read more...]
Online Branding is the Most Important Consideration for Online Ads
Ad Industry is getting a clue about Internet BrandingA recent research study shows that leading creative online advertising professionals internationally acknowledge: “Branding is the most important consideration for online ads, with 70 percent of respondents identifying it as the “most important” or “second most important” … [Read more...]
Online branding is the number one goal
Online ads pursue brand awarenessIn a recent survey respondents from leading agencies worldwide detailed market trends, challenges and opportunities, illustrating a significant shift in the goals and measurement of online ads. It's all about brand building online, not click thrus,they say.Key findings of the survey include: Branding is the most important consideration for … [Read more...]
Content Distribution is a Valid Internet Marketing Strategy
Using PR tactics for SEO makes good senseIn a Pandia interview Dan Thies says Do the search engines like the fact that we use content distribution to build links? I don’t know, but I do know that it’s a worthwhile activity even if you ignore search engines, because it builds a brand and generates traffic to a websiteContent distribution is the perfect blend … [Read more...]
Rebirth in online brand advertising
Honda campaign shows the value of online brandingThe Honda experience is being played out all over the Web, prompting experts to predict a rebirth in brand advertising online.Online branding ads use rich media, meaning they include video or animation. They are aimed at creating an image for a company or a product - not immediate click-through sales.The Honda … [Read more...]
