Users prefer organic to sponsored listings by five to oneThe trend for internet marketing is increasing with a growth rate of 33.7 percent projected for U.S. Recent studies document the positive role search plays on internet branding.Search marketing is being touted by some to be “the greatest DM (direct marketing) medium to ever hit the advertising scene.”I would … [Read more...]
Online Branding and Search Engine Visibility Marketing
Predicted to be a Top-10 Strategy for 2006This article covers many emerging e-marketing technologies and predicts the top-10 for 2006. There is no doubt in my mind that the future of internet branding does depend on the "write once, publish many" paradigm and the ability to manage, parse, and publish content for multiple outputs and devices. It is also clear … [Read more...]
Budget Sends Blog Readers on Scavenger Hunt
In a Pure-Play Online Branding CampaignI don’t know if I’m just missing my school scavenger hunt days or what...But, I was really impressed with the creativity of this online branding campaign that utilizes some of the most effective internet branding tools available. … [Read more...]
The History of Thanksgiving and its Celebrations
A Holiday Branded Throughout TimeWhen we talk about online branding or internet branding we speak of tactics that are supposed to be based on some underlying concept that is worthy of the world’s attention.I thought it would be fitting to share a great article on a subject that has been branded by many different cultures around the world including the ancient Greeks, the … [Read more...]
Online Branding, Advertising and Marketing said to have Unique Ability to Collapse the Business Cycle
Search Engine Visibility Marketing seen as the Biggest BuoyI just read a new study by Stephanie Olsen of CNET News.com that reports Internet avertising hitting an all time high of $3.1 billion in September. This is more documentation on the effectiveness and value of online branding and search engine visibility practices.Internet branding is a trend that is growing due to … [Read more...]
