The Flash Hall of Shame for PR agencies websitesTom Murphy takes PR Websites to task in his PR Opinions blog"The people who designed and built Flash warn against Flash intros AND Flash navigation on websites, yet a ridiculously high proportion of PR firms insist on using it."For some reason Marketing, Advertising, and PR agencies -along with design studios - feel that … [Read more...]
Internet PR and branding
Corporate branding needs to exploit new technologyMartin Roll 's article on the 10 steps for successul corporate branding in Communicate says"Modern technology should play a part in a successful corporate branding strategy. Technology helps to gain effectiveness and improve the competitive edge of the corporation. "A company website is not only a must, but rather a … [Read more...]
Content is King Again
Sites are seeking decent editorial content in order to keep people coming backThis New York Times article on content brought a smile to my face."Stickiness is back in fashion. But this 'sticky' is different from the much lauded 'sticky' that proved popular in the late 90's, when media firms hoped to generate more hits and visitors in order to better beat their … [Read more...]
Non-profits Can Benefit From SEM, Online Branding, and Web Content Strategy
Should a non profit bother with all this?A very definite yes - says the E-Philanthropy & Technology Review. Non Profits also have visitors, they have expectations and the organization has goals they would like to see achieved by the website. Just like the rest of us, they're looking for some ROI from the site. Content should be created specifically for … [Read more...]
Online Branding Gets A Shot In The Arm
The Interactive Advertising Bureau's (IAB's) latest research on search engine marketing's (SEM's) effect on branding may have been an eye opener to some but for those of us who have been beating this drum, it's great news!It's always nice to have solid research to back up your ideas. The study, designed by IAB staff and Nielsen//NetRatings measured changes in … [Read more...]
