Is this an online branding ploy?
After reading this article written like something out of a Ludlum book I just wondered if this “leak” isn’t a part of an internet branding strategy. According to the article, a French website recently revealed a new set of logos and a new brand designation for Intel processors; stating “With the occasion of a total recasting of INTEL logos (see below), we could obtain the commercial names of the Yonah futures. Surprised! For the first time since 10 years, Exit the term "Pentium". Yonah will be thus baptized "INTEL Core Solo" and "INTEL Core Duo" according to whether one speaks about Yonah Single Core or Dual Core. The platform "
Internet branding tactics come in a variety of shapes and sizes…so to speak. Whether this unofficial look at Intel’s alleged new logos was intentional or not, it certainly drew my attention to their brand.
Online branding needs to be a part of an overall integrated corporate branding strategy. Internet branding gets priceless PR mileage for a company when done correctly.
