Details to be unveiled at CESAccording to an EETimes article citing Reuters, Intel plans to revamp its rebranding strategy for its new microprocessor line. Paul Otellini, Intel’s chief executive, will unveil details of the campaign during the Consumer Electronics Show in Las Vegas.The phrase "Leap ahead" will replace the "Intel Inside" … [Read more...]
CES to Focus on Internet Branding, Advertising and Games
Nifty New Gadgetry No Longer Sole Trump CardAd Age reports on the sudden resurgence of branding, including online branding, as a hot topic for the upcoming Consumer Electronics Show in Las Vegas. I see a blurred line here on the complete concept of branding. One could argue that “nifty new gadgetry” is a branding tactic in itself. We do see more … [Read more...]
New Standards for Online Branding are Coming
IAB undertakes the "nomenclature project"In a news release today, CNET reports that the Interactive Advertising Bureau is developing new, more exacting standards for measuring traffic with more strict guidelines on which content partners will be counted when it comes to dominant branding.I agree good content does greatly contribute to Internet branding. It will be … [Read more...]
Online Branding vs. Market Share
Not One In The SameAt least in the case of online music, dominant market share does not necessarily translate to top of mind brand awareness. Although iTunes is far and away the most popular download service in business, Napster is a more recognized name according to a resent study on internet branding. Of those polled 79 percent recognize the Napster name while only … [Read more...]
New Online Branding Opportunities
But more research is neededI was just reading a review discussing internet branding and the effect sites themselves have on brand.Branding is a complete package of perception based on every experience with a brand and that certainly includes the website.I agree with the review that more research is needed to document the positive effects of online branding. … [Read more...]
