Click-through on the declineBoy, isn’t it great to be able to track to the penny how ineffective your online paid advertising is?It is unfortunate that companies are not being properly advised about what is really takes to do business online—and that branding plays a big part in this.Case in point is a recent article I came across which talks about the lack of … [Read more...]
Internet Branding: The 2006 Corporate Challenge
"Cheap" is losing its power as now "free" is in.This is a very good article by Naseem Javed. I couldn’t agree more that corporations need some quick and serious cold water dips and come to the new online party. It certainly is time for a reality check.The article covers a recent study in which some 10,000 websites of the top businesses around the world were … [Read more...]
Branding a primary goal of SEM
Tracking and measuring brand impact still not a major part of internet marketing srtategyIn a surprising finding, the SEMPO study found that the majority of search marketers (62%) said branding was the primary objective of search marketing campaigns.Despite these self-reported goals, fewer than 24% track or measure branding impact.Search Engine WatchIf one of the primary … [Read more...]
SEMPO finds branding is the primary goal of search marketing
Web content wil linfluence your search results and your brand awarenessThose of us who were at the SEMPO meeting at SES Chicago heard the first snippets of the 2005 State of the Search Marketing Industy study.If you missed that, it's reported today in Search Engine Watch. In a surprising finding, the SEMPO study found that the majority of search marketers … [Read more...]
It’s Official
Intel hatches new branding campaignPer an article in MarketWatch, Intel Corp. formally unveiled it’s new branding campaign and logo on Tuesday as part of its strategy to push into new markets beyond its traditional business of making chips for personal computers. The new branding strategy is about "using Intel technology to make life better, richer, and more … [Read more...]
