Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

Search engine visibility vital as search use grows

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Search queries hit new high - figures show biggest gain over the past twelve monthsGot keywords? Know where your 'long tail 'is?Americans conducted 6.4 bln searches online in March 2006, up 10% from last month and 15% from 2004, reports comScore This increase in search queries from the previous month marked the largest gain over the past twelve months. Google Sites led the … [Read more...]

Small Businesses Keen to Learn About Blogs and RSS

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the lure of Internet marketing gets a record attendancei spoke at the Inland Empire Ad Club in Ontario CA yesterday.  Apparently the topic of how to use blogs and RSS in your Internet marketing was a hit with their members and they had a record turn out.Everyone there knew about blogs, but about 80 percent of them had no clue what RSS was.  But they soaked … [Read more...]

Internet marketing neck and neck with print

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Word of mouse trumps word of mouthAccording to a survey published in the September 1, 2005 issue of "Electronic Design" magazine, you can reach 96% of business buyers with a well planned marketing campaign that includes print and an internet marketing strategyWhen asked, "Where do you find the most useful information about new products and technology?" the … [Read more...]

Blogs Still Growing At Exponential Rate

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Consumer Generated Media Is Important to PRHere are some of the latest stats on the blogosphere from Dave Sifry* Technorati was tracking over 14.2 Million weblogs, and over 1.3 billion links in July 2005 * The blogosphere continues to double about every 5.5 months * A new blog is created about every second, there are over 80,000 created daily * About 55% of all blogs are … [Read more...]

New RSS feed service for PR and Marketing

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Upload content and syndicate it with an RSS feed in no time at allMost PR and Marketing people are not technically adept at building or coding websites. Yet now that the Internet has become the medium of choice for product infomation and news, we have to find ways to use these tools without having to pay fees to  webmasters or wait in line at the IT … [Read more...]