PR and marketing folk are starting to see the potential in social mediaWhat an intense week this has been. It seems marketing and PR people are getting the social media message. Wednesday was the three hour pre-conference workshops for PR Convergence - Deploying Social Media for Business Advantage, a three day event held in LA. The attendees had the choice of Social Media, … [Read more...]
Socialize Your Internet Marketing Strategy
Microsoft Pitches Web 2.0 Marketing Ideas at Mix 07The capabilities opened up by Web applications such as social-networking sites and the close integration of media in software is changing the face of consumer marketing, said Robert Bach, head of Microsoft's Entertainment and Devices division at Mix 07 (Microsoft's conference devoted to Web developers and designers.) "The … [Read more...]
Social Technographics Can Guide Your Web Content Strategy
Forrester Research Puts Social Media Into PerspectiveA new report from Charlene Li and Josh Bernhoff at Forrester Research says that most companies get involved in social media in a haphazard way - a blog here, a podcast there - with no coherent web content strategy based on audience needs.Start with your target audience and determine what kind of relationship … [Read more...]
Enterprise RSS Feeds: A Viable Messaging Medium
The rapid growth of content syndication and social media requires a new marketing and PR approach.The days when a static business website or a mass media press release could attract visitors and customers are long gone. The use of RSS and social bookmarking sites to manage and organize news and information is on the rise and marketers need to create RSS feeds offering … [Read more...]
RSS Marketing Survey
Participate in the top RSS marketing best practices and metrics studyRok Hrastnik of Marketing Studies has the 2006 RSS marketing survey up online.Head over to the site and take the survey - the more of us who add our data the better the results of the survey will be. And if you participate, you receive a copy of the final report. … [Read more...]
