Rok beat me to itDMNews reported today on the new Jupiter Research findings on RSS adoption by marketers. "Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content," states the report. It also says this is becasue consumer adoption of RSS readers remains lowBut further down in the article it says … [Read more...]
RSS is a PR ‘must have’
Six million now using RSS - and countingAccording to Feed Burner's stat report the use of RSS is growing by one percent each weekday.It seems that marketing folk are much faster to adopt this technology for corporate communication. But with the shift of audiences to the Internet it is vital that PR people also find new ways to deliver our messages."If … [Read more...]
Why marketing should be using RSS feeds
Robert Scoble takes marketing to task about thier lack of RSS savvyScoble's RSS rant has created a bit of a stir. He posted about marketing and RSS feeds saying that iof you are a mareter and you don't use RSS you should be fired. Well, maybe not fired - but certainly made to discover why RSS is such an important web content tool. (I believe … [Read more...]
Internet Marketing Strategy Changes
Focus shifts from email to blogs and RSS A review of 12 months of email marketing articles reveals that legislation, spam and deliverability of messages were top of mind in 2004. But this looks likely to change this year, with marketers refocusing their attention on strategies, such as blogs and RSS feeds, says Email Marketing Reports. Mark Brownlow, who writes their … [Read more...]
What we can learn from the Blog Business Summit
RSS feeds explode the message of the summitRok Hrastnik, author of Unleash the power of RSS, points out that in the past few days there have been a flood of posts circulating the globe about the Blog Business Summit.20 posts "around the world" within the past hour and 17 minutes. 95 posts within the past 24 hours.400 posts within the past 40 days.And still growing … [Read more...]
