Search queries hit new high - figures show biggest gain over the past twelve monthsGot keywords? Know where your 'long tail 'is?Americans conducted 6.4 bln searches online in March 2006, up 10% from last month and 15% from 2004, reports comScore This increase in search queries from the previous month marked the largest gain over the past twelve months. Google Sites led the … [Read more...]
Keyword research in the linchpin of Internet marketing
The market place has changed. Customers are now at cause.Yesterday I was running through my slides in preparation for the Socal AMA Internet Marketing Intensive. I had two C level execs for an audience and when I was done, the one guy- - who is fairly new to the idea of internet marketing – commented that one datum really hit home with him: the market place has … [Read more...]
Media Relations 2005
Excellent PR Conference in San Francisco this weekI flew into San Francisco last Sunday to speak at the Bulldog Reporter Media Relations 2005 conference.I have never been to this conference before and I met some great people. So just the networking was very worthwhile. Joan Stewart - the Publicity Hound - was there as a speaker too. We … [Read more...]
Search Engine Optimization Pays Off
Quantifiable results from a new study show just how much optimizing your webaite content can be worthWe all know that if your website doesn't feature on page one of the search results you are not going to get search traffic or business.A new study from OneUp Web shows hard numbers for how a page one search engine result can affect traffic and conversion … [Read more...]
Web content still the best SEM strategy
Writing good content based on keywords gets good search results'When it comes to building a successful SEM strategy, there's no need to employ hidden text, microsites, link farms, or other dubious tactics to gain search engine visibility. All it takes is developing good, relevant content in a search-friendly format for search engines algorithms to find, crawl, and index.' … [Read more...]
