Is your website set up for cross channel shopping?Shoppers are finding the information they want about a product long before they decide to purchase. Forrester Research has a name for this - cross channel shopping. And it's rapidly becoming a force to be reckoned with, says Click Z. Cross-channel shoppers actually comprise the majority of all online consumers, 65 … [Read more...]
Keyword Research Is the Base of Web Content Strategy
Watch out for common keyword trapsScottie Claiborne of Right Click Web shares words of wisdom on the subject of common keyword traps in the latest issue of High Rankings AdvisorAnd big huzzahs to Scottie for her new venture with the Karcher Group!The biggest trap is to believe that the broad general term with the big search pocket is the one you … [Read more...]
Internet Marketing Strategy Starts With Keyword Research
Finding the right keywords takes more than Google and OvertureKeyword research and analysis aren't as simple as using the tools available at Overture and Google. Web site owners must go beyond these tools and look at the big picture, says Shari Thurman.It makes good sense not to rely on one tool. When you check your keywords in Overture, Google, Wordtracker and … [Read more...]
Do you have an Internet Marketing Strategy?
The business landscape is changing and marketing strategies have to change too.Back in 2001 I surveyed over 100 marketing execs in mid sized companies and asked them this question - Do you have an Internet Marketing Strategy?Mostly I got a long silence. Very few had thought of how to make the leap onto the Internet. Many felt that the death of the dot coms … [Read more...]
Big Boys Catching On To The Power Of Search Results for SEM
Online ad revenues are way up and it seems search engine marketing spend is hot on its heels.ClickZ's article about the Search Optimizer says "Tools such as Search Optimizer have become more important as bigger advertisers, with larger budgets and larger keyword portfolios, begin to make search a central part of their online marketing. " Online ad revenues … [Read more...]
