Alternatives to dependency on search engines.Have companies become too dependent on search engines for their traffic? The consistent rise in search marketing budgets and the money pouring in to Google and Yahoo! coffers for paid ads suggest that the answer is a resounding yes.This Alertbox article offers good data about PPC, resulting traffic, … [Read more...]
Socal AMA Internet Marketing Intensive in LA
A full house shows strong interest in Internet marketing strategies for 2006It takes some motivation to brave the early morning LA traffic to the Westside.Over 100 people showed up for the Socal AMA's Internet Marketing Intensive on Thursday - a clear indication this is a subject of interest to the Los Angeles business community. Attendees covered the full … [Read more...]
Branding a primary goal of SEM
Tracking and measuring brand impact still not a major part of internet marketing srtategyIn a surprising finding, the SEMPO study found that the majority of search marketers (62%) said branding was the primary objective of search marketing campaigns.Despite these self-reported goals, fewer than 24% track or measure branding impact.Search Engine WatchIf one of the primary … [Read more...]
Internet Marketing Strategy Ideas for 2006
3 resolutions for next year that could give you a better result than 95 percent of the enterprise-sized sites did in 2005.There are three fundamental areas in your Internet marketing strategy you should pay attention to in 2006, writes Jason Burby at ClickZ.He has them in this orderEnrure accuracyMeasure what mattersMake optimization a priorityI'd rate them this … [Read more...]
Online branding is the number one goal
Online ads pursue brand awarenessIn a recent survey respondents from leading agencies worldwide detailed market trends, challenges and opportunities, illustrating a significant shift in the goals and measurement of online ads. It's all about brand building online, not click thrus,they say.Key findings of the survey include: Branding is the most important consideration for … [Read more...]
