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Sally Falkow - Social Media Strategist
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Content Distribution is a Valid Internet Marketing Strategy

November 15, 2005 by Sally Falkow

Using PR tactics for SEO makes good senseIn a Pandia interview Dan Thies says Do the search engines like the fact that we use content distribution to build links? I don’t know, but I do know that it’s a worthwhile activity even if you ignore search engines, because it builds a brand and generates traffic to a websiteContent distribution is the perfect blend … [Read more...]

Internet marketing neck and neck with print

November 12, 2005 by Sally Falkow

Word of mouse trumps word of mouthAccording to a survey published in the September 1, 2005 issue of "Electronic Design" magazine, you can reach 96% of business buyers with a well planned marketing campaign that includes print and an internet marketing strategyWhen asked, "Where do you find the most useful information about new products and technology?" the … [Read more...]

Search engine marketing a hot job opportunity

November 1, 2005 by Sally Falkow

Internet marketing taking the budgets and the attentionInternet marketing is only getting hotter, it seems.  As more and more CEO's and CFO's relize their audince is online and the dolloars iwll come froom conneciotn with propects searchign the web, the searchis o efor thos e who know how to make search work for the marektign department.Seems knowing how to get results … [Read more...]

SMB’s get value from Internet Marketing Strategy

October 11, 2005 by Sally Falkow

Websites, blogs and RSS feeds bring business onlineECommerce Guide reports that 76 percent of SMBs said they pluck plenty of leads from their Web sites. 57 percent of those surveyed by ISP Interland said they made money either directly or via offline purchases influenced by their Web sites. Among the features that SMB's said they use to help market their Web sites: e-mail … [Read more...]

New Search Eye Tracking Study Shows The Value of Search Engine Visibility

July 13, 2005 by Sally Falkow

Your Internet marketing strategy should be focused on page one above the fold - everything else is a detourThe new study from Enquiro and EyeTools is over 100 pages and cost $149 - well worth the price.In the intro it compares search results to the anchor tenants in a shopping mall - and says that in Google search results the page one anchor is the number one … [Read more...]

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