3 resolutions for next year that could give you a better result than 95 percent of the enterprise-sized sites did in 2005.
There are three fundamental areas in your Internet marketing strategy you should pay attention to in 2006, writes Jason Burby at ClickZ.
He has them in this order
- Enrure accuracy
- Measure what matters
- Make optimization a priority
I’d rate them this way
- Measure
- Make sure it’s accurate
- Optimize
it is a little bit of a chicken and egg situation.
You have to do an audit of your website to know what to fix. And knowing what to look at and what to measure is the key to success. You have to figure out what your strategy is: what your busieenss goal are, what your visitors will want from the site and how to meet both needs. Most analytics packages can measure evey possible piece of data. But you really only need to know the ones that directly measure your progres to your goals.
As to making sure it’s accurate, I’ve found a new analytics package I will be using in 2006 – it’s called Merlin Metrics. i really like this system. If you are not getting good data the whole exercise is pointless. I particularly like their ability to track behavior before and after a conversion.
Which leads me to optiimization. Once you have all the data , use it to optimize your site. Keyword research is the key here. Don’t only go for those top level big search terms. You’ll attract people at the front end of a buying cycle and you’ll be hitting your head againt million s of competiing web pages in the search engines.
Find long tail phrases that really fit your businesss. Use ones you can dominate with relative ease. Get onto page one for these terms while you work on the big ones over time. This is an internet marketing strategy that works.
Now take all this data and optimize your website. Apply what you’ve learned to all your content – not only that on your website. Optimize your press releases and your RSS feed content too
Since optimized press releases have been in the spotlight – at SES and in the Marketing Sherpa report, measuring results accurately is going to be a very important differentiator. Just throwing a few keywords into a release doesn’t bring home the bacon. You have to be able to deliver accurate measurement of the release right into your site and down the path to conversion.
If you make this your Internet marketing strategy for 2006, you’ll be way ahead of the game.
See Also
- Online Press Releases Tipped As Internet Marketing Strategy for 2006
The new report Search Marketing Benchmark Guide from Marketing Sherpa tips optimized online press releases and the combination of PR and SEO as one of the top three Internet marketing strategy trends in 2006.
