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Sally Falkow - Social Media Strategist
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Twitter 101 for Business

July 24, 2009 by Sally Falkow

There has been a lot of talk about how Twitter intends to make money.  One idea that has been floating around for a while is paid business pages. Twitter is redesigning their homepage to better reflect the value of the service. They also unveiled Twitter 101, a series of Web pages and a downloadable slideshow that explain what Twitter is and how businesses can use it, … [Read more...]

Twitter/Webinar on Social Media Draws a Big Crowd

June 26, 2008 by Sally Falkow

Radian6 And CrossTech Media push the envelope Image: Dan Taylor Today Chris Brogan from Cross Tech Media and Radian6 (which has now been bought by Salesforce - 2012 update) hosted a cross platform webinar and Twitter event focused on how companies can, and are, using social media. At 11 am Pacific, 2pm Eastern 500 people logged onto the webinar and simultaneously … [Read more...]

Online Communicators Blog About Hot Topics in Online Marketing

October 11, 2007 by Sally Falkow

Don't miss "This Week on IAOCblog.com."The International Association of Online Communicators (IAOC) has just begun the Fall 2007 season of the popular educational blog show, "This Week on IAOCblog.com." The program is open for PR, marketing and online communications professionals, educators and students, as well as anyone interested in discussing hot topics and … [Read more...]

SEO success depends on an overall Internet Marketing Strategy

October 8, 2007 by Sally Falkow

Don't rely on rankings onlyScott Buresh of Medium Blue had some good points to make about what to look for when hiring an SEO agency."Any search engine optimization company worth its salt can achieve high rankings of some sort. The true question is whether those search engine rankings are for targeted phrases that are in line with your overall marketing strategy," … [Read more...]

Socialize Your Internet Marketing Strategy

May 11, 2007 by Sally Falkow

Microsoft Pitches Web 2.0 Marketing Ideas at Mix 07The capabilities opened up by Web applications such as social-networking sites and the close integration of media in software is changing the face of consumer marketing, said Robert Bach, head of Microsoft's Entertainment and Devices division at Mix 07 (Microsoft's conference devoted to Web developers and designers.) "The … [Read more...]

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