Emails to the social networks result in the highest conversion rates"The money is in the list" still holds true. Email is alive and well and being fed by social media sites.MediaBuyerPlanner reports that Girls Learn to Ride, a site for young women interested in snowboarding and other extreme sports, uses social media sites to build their email … [Read more...]
Your Internet Marketing Strategy for 2007
SNCR pundits give direction for new mediaSNCR is a great place to exchange ideas about new media. Jen McClure asked our members to look back at 2006 and forward to 2007 and give our take on where new media is headed.There are excellent online PR tips from Katie Paine, Debbie Weil, John Cass and Giovanni Rodriguez.And while you're there, read the rest of the New … [Read more...]
Social Media: A Sign of The Times
Getting into social news sharing is just good business these daysThe Gray Lady got the clue. The New York Times is paying attention to where its stories are shared, who reads them, and, more importantly, what they are saying about them, reports TechCrunch on Rojolink.As from Monday they will be adding direct links to digg, facebook and newsvine, so that readers can … [Read more...]
Add Online PR and Social Media to Your Internet Marketing Strategy for 2007
PR professionals and agencies need to get trainedA recent report from Hitwise revealed that one in twenty web visits is now to the top social media websites. And these sites are not only driving traffic to Google and other search engines, they are sending visits directly downstream to sites like travel, banking and telecom."Social networkers" spend less time … [Read more...]
Internet Marketing Spend
It's not slowing down, it's just diversifyingYahoo's announcment that it missed its earnings on October 5 caused a few ripples in the industry.Laura Ramos of Forrester got several media calls asking if she thinks this indicates a larger slow down of Internet marketing spending overall. No way, Jose! she says." I think perhaps the biggest realization … [Read more...]
