Entrepreneurs join the online marketing ranksWhile larger companies have been including web metrics, search engine optimization plans, e-mail marketing and other forms of Internet marketing strategy many smaller firms have used their websites only as an online brochure.But that's changed in the past year, according to LaGarde Inc., a provider of shopping cart and … [Read more...]
The Latest Internet Marketing Strategy
Is your website set up for cross channel shopping?Shoppers are finding the information they want about a product long before they decide to purchase. Forrester Research has a name for this - cross channel shopping. And it's rapidly becoming a force to be reckoned with, says Click Z. Cross-channel shoppers actually comprise the majority of all online consumers, 65 … [Read more...]
Three parts to a good Internet Marketing Strategy
If you're not marketing on the Internet you'll be left behindEvery business today needs to have an Internet Marketing Strategy. The Net is fast becoming the most influential channel and medium we have.Your website is your face to the world and the place people come when they want to find out about who you are and what you offer.So being found is step one. Search engines … [Read more...]
Internet Marketing Strategy now that Web is number one
Adjust your Internet Marketing StrategyIt finally happened - The Internet is the number one media choice of 18- to 54-year-olds. A study released today cites nearly 45.6 percent of respondents fsay the Web as their No. 1 choice.Marketing execs across the world should take note - and rethink their marketing strategy.If you don't have an Internet marketing strategy, now … [Read more...]
How Web Design Affects Your Internet Marketing Strategy
Standard elements increase web usability and results'Unfortunately, much of the Web is like an anthill built by ants on LSD: many sites don't fit into the big picture, and are too difficult to use because they deviate from expected norms. 'Jakob NielsenJakob - you just made my day!This usability guru's research shows users expect 77% of the simpler Web design elements to behave … [Read more...]
