Business-to-Business Lead Generation SummitKristin Zhivago is leading a session at the Marketing Sherpa Business-to-business lead generation conference Novermber 18 and 19.Her session is titled Public Relations & Lead Generation - Yes, You Can Get Leads from Press Releases.She will be presenting several of my case studies on using optimized press releases … [Read more...]
Forrester recommends blogging as part of your Internet Marketing Strategy
Top IT research firm says start slowly, but start now.When Forrester analysts start to blog and write reports on the phenomenon we know blogging is creeping into the maistream of Internet marketing strategy. Charlene Li , one of the principal analysts at Forrester, started blogging in September and recently authored a report on corporate blogging.Her report … [Read more...]
Internet Marketing Strategy
Less than half the Fortune 100 use Internet marketing strategy methodsOne thing that became obivous at the PRSA conference last week is thatt OneUp Web's survey on how many companies actually have an Internet Marketing strategy is correct. Based on the interest shown in all the Internet- focused workshops, people are realizing they have to … [Read more...]
IAOC BlogFest 2004
Straight talk about blogs and PRIAOC BlogFest, November 8-12, 2004The Thrilla in MozillaThe IAOC web site will host five blog experts in five days to discuss -- what else -- public relations and blogging.Monday, Nov. 8: Sally Falkow, Internet Marketing StrategyTuesday, Nov. 9: Steve Rubel, micropersuasionWednesday, Nov. 10: James L. Horton, online-pr.comThrusday, Nov. 11: Kevin … [Read more...]
PRSA Conference Workshop
PR professionals show strong interest in Internet marketing strategyThe PRSA Conference was well attended. Over 500 PR practitioners gathered at the HIlton Towers in New York City.Although the number of professional development workshops in each time slot spread the attendees thin in most workshops, I had standing room only in my Internet Marketing … [Read more...]
